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Why Drip
In this first video, I talk about why (and if) you should use Drip. Here's the fact - Drip isn't for all bloggers, but it might be perfect for you. If Drip isn't for you, you will know after watching this video. If it is, you'll know that too.
GRAB MY DRIP SETUP CHECKLIST
Make sure you do all the things you're supposed to do to maximize your email marketing success. Click below to get access to my Drip Setup Checklist that will guide your through the process
Getting Started with Drip
Alright, let's get started with Drip. There are a few things you need to do. First off - You want to add Drip tracking to your website. In the first video, you'll learn how to add Drip tracking to your WordPress Site.
Then, I'll give you a tour of the Drip Dashboard as well as help you get your Drip Email settings configured the right way.
Check them out...
Drip Campaigns and Broadcast Emails
Now that you've set the right foundation, let's get into Campaigns and Broadcast Emails. These are two ways of communicating with your subscribers that serve different purposes. First, we start by going over the difference between the two. Then, we go into how to create them.
Lastly, we will customize your campaign confirmation emails and customize your footer to increase your success with your email marketing. Go ahead and dive right in!
Drip Automation Workflows and Rules
This is where the magic happens with Drip - Automation. There are two kinds of automations in Drip - Workflows and Rules. They are both very powerful, but they serve different purposes. Understanding the differences will help to set you up for success with marketing automation.
We'll dive into the differences between Automation Workflows and Rules. Then I'll walk you through the process of setting up both. Lastly, we'll dig deeper into the following tools in your automations: events, actions, decisions and forks.
Have fun!
My Drip Naming Structure
Drip is powerful. With features like campaigns, broadcasts, workflows and rules, the sky is the limit for what you can do.
But if you don't have a clear and purposeful naming structure, things can get pretty messy. In this video, I share my naming structure with you.
Use it, modify it and do whatever it takes to help you stay in control of all that power.
Drip Forms
If you plan on using Drip forms, this is the section where you learn how to create them as well as add them to your WordPress site. I show you how to use them, but I also explain why I don't use them. Check out the videos and you'll understand.
Advanced Marketing Automation with Drip
If you made it this far, you're ready for some seriously ADVANCED tips. If that's the case, don't worry - you're in the right place. In this section, we're gonna talk about segmentation, conversion tracking, and integrating with Google Analytics.
I then go into lead scoring and how you can use it to identify your most engaged subscribers. Then, I top it off with features like expiring links, content snippets and custom events.
If you're using these strategies, then you, my friend, are an advanced marketer. Kudos to you!
GRAB MY DRIP SETUP CHECKLIST
Make sure you do all the things you're supposed to do to maximize your email marketing success. Click below to get access to my Drip Setup Checklist that will guide your through the process