How to Integrate Drip and Google Analytics

What if you could track every single click from every single email in Google Analytics? What if you could see exactly how many sales came from a specific email in Google Analytics.

The good news is that you can. The great news is that Drip makes this ridiculously easy. In this tutorial, I’m gonna show you how.

Google analytics is a very powerful tool for tracking everything that happens on your website or your blog.

But the reality is that most bloggers have no idea how to tell if what they are doing is actually working.

They send an email and HOPE that it generates clicks or even sales.

But if you were to ask them how many sales came from a specific email, they have no idea. Well, Google has a very cool way of being able to do this. And that’s by creating Campaign URLs.

It also known as UTM tracking.

Let’s look at what this will look like if you do it the right way.

UTM Tracking in Google Analytics

In Google Analytics, let’s go to Acquisition > Campaigns > All campaigns.

This is where I can see all of the campaigns that were created.

You can see there’s an Email marketing Campaign, which is my general email that I send out to my list.

But then you can see that I did a 30-Day Challenge promotion. Now, this is one that I really set up well, so let’s take a look at it in some detail. The campaign name is 30 Day Challenge.

Google Analytics Campaigns

When I click on that name it will take me to some really great data. I can see the individual emails that I sent out as a part of this campaign. It shows me the Source and Medium.

The source is Email simply because that’s what I named it and the Medium is the number of the email in the sequence and a short description of that email.

I can easily see exactly how many clicks I got from each of those emails.

But HERE’s where it gets AMAZING. I also have Google Analytics set up to track specific goals, like how many people signed up for my Coaching Club.

If I switch the conversion that I’m tracking to Coaching Club Signup, I can then see how many sales came from each email and its value.

Google Analytics UTM

I now know exactly what worked well in my 30-day challenge campaign.

Tracking the sales has more to do with setting up Goals in Google Analytics, but in terms of Drip, you are able to set it up to show the number of clicks.

If you’re interested in me doing some more advanced training on Google Analytics and setting up goals, let me know in the comments below.

For now – let’s hop over to Drip and see where to set the tracking up.

Setting Up Google Analytics Tracking in Drip

In Drip, go to your Email Setup. Once here, click on Google Analytics.

This is where you do some of the general setup. You can set everything up here easily and never have to think about it again. You basically set the UTM codes you want Drip to use for all your Broadcast, Campaign and Automation emails.

Full disclosure: I don’t use this. I create my Campaign URLs manually. But I want you to know that this is here, and then I’ll show you how I do it. 

You can go through and set these up if you like and have it add the codes automatically and never have to worry about adding links again. 

Drip - Google Analytics Settings

But I know how it’s displayed in Google Analytics. It shows the Campaign name, then when you click in, it shows you just the source and medium.

To find Content, you have to do some digging in Google Analytics. I want it plain and easy.

So I’ll show you how I do it. 

Adding UTM Links in Drip

When composing an email in Drip, click the “Link icon” and enter the target URL (web address).

Toggle the “Customize UTM parameters” to the “On” position. Then add your Campaign details.

The three values I enter are Campaign, Source and Medium.

For this example, here are the details I’ll enter…

Campaign: 30-day Challenge
Source: Email
Medium: 1. 30-day Challenge

There’s one important thing you HAVE TO remember. This is Case Sensitive.

Drip - Customize UTM Parameters

If you have a Campaign called “30-day challenge” all lowercase and you send another email with the campaign “30-day Challenge” but include 1 capital letter, it will show up as two separate campaigns.

It’s important to be CONSISTENT. I have a spreadsheet that I use to track all my UTM links so that I can be consistent.

QUESTION: Are you using UTM tracking at all? If not, will you start after watching this video? Go ahead and leave your answer to this question in the comments area below.