Blogging Podcast, List Building

177 How To Build Your Email List – Part 2 – The Follow Up

By Leslie Samuel

Part 1 | Part 2 | Part 3

Now that you've gotten that person to subscribe to your email list, what are you going to do about it?

How are you going to follow up with them?

What are your options? You'll find out in this episode.

Listen to This Episode

Inside This Episode

In the last episode, I spoke about how to setup your email list. We covered everything from setting up your autoresponder to setting up the relevant pages on your blog and more.

How To Build Your Email List – Part 2 – The Follow Up

But the next stage is even more important. It's where you:

  • Nurture a relationship with your subscriber
  • Gain his/her trust
  • Establish yourself as a trusted expert friend

Yes, this is truly where the magic happens, and if you do it right, you are setting yourself up for success.

So, in this episode, we dissect that entire process and cover:

  • The importance of defining your ideal target person (again)
  • What are blog broadcasts and when to use them
  • The two types of autoresponders (time-based and action-based)
  • The action + time combo and how it can help you really build trust and provide value
  • Using newsletters (broadcasts) effectively
  • Ten ninja tips that you can implement to take your email lists to the next level.

Lets put it this way – I'm in the process of redoing my email list follow up process and I'm sharing the exact things I'm using to help take the value I provide to the next level.

So go ahead, have a listen and enjoy!

Resources Mentioned


Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I've got a transcript right here for you 🙂

Click here to download transcript.

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

How to Subscribe To The Show

  1. Love it Leslie! This is exactly what I need as I’m working on rebuilding my autoresponder. I would love to have a years worth of emails scheduled to go out, and I know it’s going to take time, but your Ninja Tips totally helped me out. Great work getting me all pumped to make it happen… now if only I could stay at home and write all day!

  2. Leslie, I am really loving this training. I didnt know about the automatic action. I have ti really look at the many facets of Get response.
    I didnt know they had a survey as part of the service. I really have to do this. Great idea.
    I see I have alot to learn about this service and how to use it.

    Thanks, this has really been amazing!

  3. Hi Leslie, How do I comment on itunes.\? I just went to the site but it wasn’t explained. I would be happy to do that.

    Also, if we comment on itunes do we comment here as well?

    Also, loved the tip on adding active emails to the autosponder. Great idea–nice and simple!

    1. Hi Mary, first of all – thanks for being willing to leave a review on iTunes. If you look in the sidebar of this blog (to the right) you’ll see a video right under my “subscribe to itunes” button. That video shows you how in a step by step way.

      In terms of comments, feel free to comment as many places as possible 😉

      And yes, the action-based autoresponders are great.

    1. So i installed an RRS Reader and i still can’t see the feed. I don’t know why… it’s probably not very important, but i’m just curious as to what it looks like… I installed RSS Bot. Anyway if you have time would be great if you could help me understand if i’m missing something… Thanks Leslie!

  4. Great Ninja tips. Time travel sounds cool!!! Nice idea. And the auto responders over time… I feel like i will have some more questions about that… Yeah… what if you already sent it out… Like what if i wanna add a post i already sent out into my auto responder sequence….what will happen? will my list who was already subscribed at that time that I shared that post originally get it twice?

    1. That’s correct. If they got it the first time and you add it to your autoresponder, they’ll get it again. However, if they already passed the time that you scheduled it for in the autoresponder sequence (for example if they are at day 29 and you set it at day 20), you can choose to not let them get it again.

  5. Hi Leslie, I am determined to figure this ITUNES thing out. I clicked on the link on this page > view in iTunes.

    When I got there I don’t see reviews and ratings anywhere. SO sorry, but this has me stumped. I know I can get this! LOL!

    1. Hi Mary, thanks for continuing to try. I really appreciate it. Do you have iTunes installed on your computer? You need that installed first. Once you have it installed, then you can click in “View in iTunes” and it’ll come up in iTunes. Then you click on Ratings and Reviews. You can download iTunes here.

Comments are closed.

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