Blogging, Blogging Podcast

104 How To Set A Firm Foundation For Your Blog

By Leslie Samuel

There are A LOT of blogs on the internet today. Seriously, it seems like everybody and their mothers are blogging.

So, if you're going to start a blog today, you can't just throw anything out there. Well, I guess you can, but if you really want to Create Content that will Inspire Others and even Change The World, you've gotta come correct.

Listen to This Episode

Strong FoundationThere are some Key mistakes that I see beginning bloggers make and I wanted to provide 5 tips for anyone starting a blog, so that they can set a firm foundation to build their Blogging Empire (muhahahaaa).

Actually, these tips can help you even if you've been blogging for years. The truth is, I've only recently started to implement some of them, and it has been extremely helpful.

What are the 5 Tips? I'm Glad you asked, because that's exactly what I talk about in this podcast episode.

Tip #1: Blog about something you are passionate about or can be passionate about. I know, you've heard me say this over and over, but it's SOOOO true. If you want motivation to make it through the hard times, choose passion!

Tip #2: Choose a specific niche and then niche it down even further.  In the episode, I give you examples that illustrate how I've done this so that you can apply the same principles I've applied.

Tip #3: Have a Unique Selling Proposition. How do you make your blog stand out? Listen to how I've done it so that you can apply the same concepts.

Tip #4. Write down your Customer Avatar. In the episode, I share my Customer Avatar in the form of a story I created. You just may be surprised at how DETAILED I get about my customer avatar.

Tip #5. Everything You Do should Focus on the Above Mentioned tips. Yes everything – from your content to your marketing, it should all form one comprehensive picture.

If you can do these five things, you can set a firm foundation for your blog. Of course, just reading them won't do it justice. You've got to listen to the podcast to get the juicy details. So what are you waiting for?

Your Comments:

Today's question is simple – what is your Unique Selling Proposition? Yes, I've asked this before, but I think it's so important that I'm asking it again. Let me know in the comments below.


Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you 🙂

Click here to download transcript.

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  1. Hey Leslie how are you.

    I think if we want to make a business around our blog then I think choosing passion is a great idea but with some precautions.

    For example:

    1. Our passion should have the respected market or we can say audience.

    2. The topic should not restricted to the property of third party for example if somebody start a blog on any specific tv show, I think that’s not good, the blog will shut down if the show closes.

    3. We just can’t make on any thing which we like with our heart but does not have any demand.

    1. I agree with some of what you say there. Point #2 – I don’t think it’s a problem to start a blog on a third party. It all depends on your goals. I know people who have done that successfully and it has lead to other great things. So, it all depends on what you’re trying to accomplish.

  2. Great podcast Leslie.
    I love the concept of the ‘Customer Avatar’. I think I may just adapt this concept, as it goes very well with my blog’s content.

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