Content Creation

I’m Writing Every Day For 1,000 Days – Thanks Jerry Seinfeld

By Leslie Samuel

The main thing that drives my business is content. Content is why people come to my blogs. Content is what gets them to stay. Content is what gets them to share.

A few months back, I read the book The One Thing, by Gary Keller and the underlying premise of the book is the following question:

“What is the one thing you can do such that by doing it, everything else becomes easier or unnecessary?”

After reading that book, I came to the realization that my one thing is writing.

BAB_Writing_1000_Days_PinterestWhether I’m writing articles, recording podcast episodes or making videos, sitting down and just writing (and by “writing” I actually mean typing) is an easy way for me to get my thoughts out there in a structured way.

Also, because I can just flow with my writing when I get into the groove, this serves as content for every aspect of my business – my articles, podcast episodes, videos, marketing and everything else.

Since this is such a crucial aspect of my business, I’ve decided that it’s an area I want to improve in.

The next question is this – how do you get better at something?

You get better by practicing it over and over, and by getting guidance from people who are better than you.

To get into the habit of practicing my craft, I’ve decided that I wanted to make it a daily habit. Every day, I write for a minimum of thirty minutes.

How I do it

A few months ago, I interviewed Tony Stubblebine, cofounder of Lift – an app that helps you set and reach your goals (AWESOME app btw).

It’s based on a fairly simple premise. Decide on a goal and enter it into the app. Everyday you do the activity, you “check in”.

Here’s the part that keeps you going – the app keeps record of your streaks and if you miss a day, you start over. There's also a community of people working on similar goals that can encourage you along the way.


I’m on a 30 day streak now for writing. I remember one night when I was on an 11 day streak and I was just about to go to bed when I realized that I hadn’t done my writing for that day.

I had two choices:

Choice #1 – forget about the stupid habit for that day and start over the next day. The positive side to that choice is that I would've gotten to go to bed immediately. The downside was that if I skipped that day, I would have to start over from day 1.

I just couldn’t see myself losing my 11 days, so I decided to go with the second choice. And now that I’m on day 30, the only way you’re gonna stop me is to kill me (but please, don't do that).

Choice #2 – Sit down at my laptop and start typing. The downside to this is that I wouldn’t have gotten to go to bed immediately, even after my wife kissed me goodnight (yes, I remember that vividly). The upside would be that at the end of that night, I would be on a 12 day streak. This was the one I chose.

This sounds a bit crazy, but my goal is to write for a minimum of 30 minutes every day for 1,000 days without stopping.

Can you imagine being on a 100 day streak and deciding to give that all up and start over? Neither can I.

My ultimate goal

TargetI want to be a master at the skill of writing. Although right now I often feel as if I’m simply going through the motions, I plan on taking courses and reading books on the topic. This is something I’m taking seriously because my business depends on it.

I want that when anyone reads my content, they always think to themselves – Wow, that was awesome.

When asked by an up and coming comic for tips on how to become a successful comic, Jerry Seinfeld responded by saying this:

“the way to be a better comic was to create better jokes and the way to create better jokes was to write every day.”

This productivity secret is one that people all over the world have latched on to and have been taking action and seeing results. Just do a Google search for Jerry Seinfeld calendar and you’ll see a bunch of versions of that calendar that many people are using.

Now, I’m no comic (even though I try to be funny sometimes – unsuccessfully at times), but I think the same thing applies to everything in life. For my writing – the way to become a better writer is to write every day, because practice makes perfect.

What About YOU?

My crazy goal is writing every day for 1000 days. What do you want to accomplish? What do you want to be better at? What’s the one thing you can do today that will make everything else easier or unnecessary?

Determine what that task is and then go do it. Not just today, but every day. Because practice makes perfect.

Oh, and if you already know what that task is, let me know in the comments below, and I’ll be here cheering you on.

Lastly, if you are using the Lift app or are thinking about checking it out, go ahead and follow me there. Lets cheer each other on!

  • I am part of Jeff Goins Tribe Writers and is helping me to find my voice and my platform. He talks about writing everyday even if its just 10-15 minutes a a day. I am on a 21 day streak of posting to my blog and/or journaling. I think it is a noble calling to be writer. Best of luck to you on your endeavor.

  • Thanks! I’m going to check out this app and share this article with my son! Accountability is key – and like you, I’m so competitive and performance based that I would have chosen option 2 as well! 🙂 I don’t like having to start over! 🙂

  • I think this is a great idea, Leslie. Writing is something I want to improve in the coming year and making a choice to do it well is the first step. I hope you make it to you 1,000 days. I know you can do it!

    • Great info Leslie, this is something I will also adopt b/c I tend to do a lot of thinking In the morning and this could go on for two hours straight, I will put pen to paper. To do the challenge will definitely create a new program in your brain, it will make writing every day automatic. Don’t let nothing stand in your way no matter what you are feeling, just write about it. I am also currently working on discipline and staying organized, building a solid foundation to start my business. I will be coaching and singing, mainly soul, from blues, motown, acoustic etc I will have two channels for this. The coaching is on motivating others to live the life they choose, removing blocks to achieve.
      I will start writing more today.
      You will do it, b/c the great thing about creativity in any situation good or bad is you can, write it, sing it, dance it, play music, draw and paint, these things can only empower you further.

    • These vids will go ahead in January, I have not started making them On YouTube yet, one thing you do have is the name of the channel CreativeSoulchild. I am one of those people who has sang all their lives, went, out sang a few times but did not have the confidence to really push myself, even when people were excited for me. Over the last two years I have been practicing constantly and have come in to my own and built my confidence which has allowed a voice that has come out of me that I did not know I had. When I went out those few times I was offered potential gigs, a band was put together before my eyes. People asked for CDS etc., I felt good for that moment then the procrastination would set in and the drudgery of going back to work.
      So now I will do covers and bring out my material some I wrote in the past and new songs. I was able to work through the blocks I had built up.
      I have worked with vulnerable people all my life in social care, providing support for people to change/ get on track with their life, loved it, but like a lot of jobs it becomes money orientated and political so it no longer becomes about the people, so as a worker it became drudgery to me, I will become self employed now. Now I will use my skill, experience to live my dream as a independent artist managing myself with help and a coach on health and motivate people to live their dreams.
      The time for me is now, it’s funny nothing happens until it is suppose to, I have never been so motivated and ready to take this path.
      You will be the first to see the channel in Jan. At the moment I am working on my other channel, have some vids already, first vids will go up next week, I will give you heads up with that too.
      I am now going to read through the knew post you have sent out. Thanks Leslie great info.

    • Hi Leslie, I have decided to go with one channel first and combine my content together. The original name creativesoulchild to back2nature4life on youtube. I have videos on the channel now.
      Speak soon.

    • Hi Leslie, I will need better speakers for my computer, when I was singing over some music and listened back to it, the music sounded boxy. These are just intro vids that I had done a while ago because remember I am moving towards coaching on health and getting back to natural living. Music will be coming.
      Thanks Leslie, How is your writing going?

    • Excellent, is it getting easier or harder to write everyday?
      Do you stick to a particular topic, or does it vary?
      What improvements have you seen so far?

    • The process is getting easier. What gets challenging is when I wake up late, or when we have other family stuff planned, etc. However, I get it done.

      I don’t stick to one topic. It just all depends on what I feel like writing.

      In terms of improvements, the biggest thing is that I now have LOTS of content to choose from for my articles, podcast episodes and even videos. It’s a beautiful thing 😉

  • Thanks Leslie, I’m committing today to do the same thing. Grateful that your decision benefits your readers. Merry Christmas!

  • At work today I actually wrote down on a piece of paper a goal I want to achieve in 2015.

    One of the many goals I’m setting myself for 2015: Build a website that receives 100 visitors a day and help 10% of those people with their websites.

    I love playing with new technologies and working with websites. I also love what WordPress can do and trying out different plugins so I figured I should create a goal that speak to me, that I really want and that would help other people in some way including being fun to do.

    It should be interesting to see what happens. I know for some people this may seem small but I’m rather excited to see what I come up with for a site, the brand I build, what I’ll actually end up doing to help people and so fourth.

    Wish me luck!

    Btw, good luck with your writing Leslie… You’ll make it. And for the record, I’ve completely enjoyed all the podcasts and blog posts you’ve created for several months now (since I started becoming a regular visitor). I think you do a great job and am always curious to see what you have new on the site.

    • Eric,

      I see that as a great goal. Some people think that 100 visitors a day is small, but it’s HUGE if you look at those visitors as people. That’s 100 people who have decided to take time to listen to what you have to say. That’s awesome.

      I wish you all the best on this journey. Glad to hear you are enjoying the content. I’ll try my best to keep delivering 🙂

  • 1000 days!!!! Thats like almost 3 years 🙂 Boy you’re committed 🙂 man… i have SO many things i wanna be better at… so many. Guitar. Exercise. And reading complete books not half books hahaha. those are my top 3. i will check out the lift app 😉

  • Looks like the major change you made to the blog was using Disqus….right? I remember back on a site when I was considering livefyre and disqus, disqus was more intuitive to me. I love what it does to a blog.

    • Well, that was a major change, but that was a few weeks ago. The MAJOR change is something else. Come on – it should be obvious. What’s missing to the right of the screen? 😉

    • No opt-in on the right? And you don’t have a right sidebar. By the way, I answered this question because that’s what you asked in your email!

    • Ding ding ding. That’s it. Sidebar is completely gone. I’m trying something different – Focus on content!

      Yep, I knew why you were answering. I’m just surprised you’re the only one so far 🙂

  • Leslie, What an ambitious and awesome goal, you can do it! I’m personally not focusing on one thing for 2015, but a new aspect every month because I have so much left to learn to cover the basics. You got me to create a free e-book I’m now using to get people on my newsletter list – and in a matter of days it’s grown with almost 20% (granted from 19 people), but I’m still very impressed. I am ready to hustle in 2015 and follow even more of your advice. Thank you for sharing it.

  • Hi Leslie! Great article! I am definitely going to check out the Lift app to help me focus and reach a few goals. Mainly, I want to take time each day to meditate and write. Good luck on your goal!

  • Good advice, Leslie. Between emailing and posting comments on Blackboard Discussion Board Forums for my classes, I have been writing regularly for years, so I have a lot of ideas for blogs.

    However, they’re not all in one place. Your calendar is a good place to put these ideas, or I can just create a file named “Daily Writing Journal” and put its icon on my desktop wallpaer (opening window), where I’ll see it. I keep the icons there to a minimum.

    Downloading the app is a good idea, but I’m so much of a routine person that I don’t need it. Plus, the more apps you have, te slower your computer runs.

    To each their own. Thanks for the idea.

  • Awesome to see you reference “The One Thing”. I recently started working for a KW office and because of that was introduced to Gary’s books. The thought process involved in both “The One Thing” and “Think and Grow Rich” have lead me on a journey that introduced me to your content and now we come full circle. Thanks Leslie

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