Blogging, Blogging Podcast, Podcasting

171 How To Launch A Successful Podcast

By Leslie Samuel

In this podcast episode, I mention my Become A Blogger University that I was launching for a group of 20 beta testers. Unfortunately (or fortunately), it sold out in less than 90 minutes, which was even before the episode went live. I do apologize for that. Stay tuned, because it's going to be even more awesome when we relaunch.

I've said it before – I love podcasting.

I get to create content on a weekly basis, share my ideas and also teach (which I love).

And the most rewarding part – people actually listen and get value from it. It's a beautiful thing.

Listen to This Episode

But here's the truth – podcasting can be an intimidating venture. You have to think about so many details that it can be a little scary at times.

So, what I attempted to do in this episode is to simplify it in a way that makes it so that it's much easier to understand. If you've been thinking about starting a podcast, have a listen.

Inside This Episode

Podcasting is one of the best ways to share and spread your content. More and more people are going to iTunes and other podcast directories to find content to listen too.

But people struggle with all the tech issues. What equipment do I need? How do I even record an episode? iTunes? What's that? So many details!

How To Launch A Successful Podcast

As you listen to today’s episode, you’ll learn about a few tips that will help to simplify the process of starting and launching a successful podcast. I will answer questions such as:

  • What equipment do I need?
  • How do I Record, Edit and Post my podcast?
  • How do I submit my podcast to directories like iTunes?
  • How do I plan my episodes effectively?
  • How to get maximum exposure for my podcast and brand?

There’s so much to learn and so much to do. But, nobody ever said that it needs to be complicated.

I’ve been podcasting for three and a half years now and I just love it. This is the right time to start one and let your voice be heard.

Resources Mentioned


Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I've got a transcript right here for you 🙂

Click here to download transcript.

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

How to Subscribe To The Show

  1. Leslie, I have been waiting to listen to your thoughts on launching a podcast. And its finally here. Thank you for sharing your thoughts.
    Ps: The sound cloud player is not working.

    1. Yeah, there seems to be some sort of glitch with the player. I’ve fixed it for this episode. Now to go back and fix it on the other 170. Fun stuff 😉

  2. Hi Leslie, I wanted to check out the Bebome a Blogger University but can’t find the link you mentioned in the podcast. Is the registration period already closed?

    1. Hi Arne,

      I’m so sorry, but yes the registration is now closed. It was closed in under 90 minutes because a bunch of people signed up immediately.

  3. Hey Leslie,

    I have one question.

    So, I understand that, ideally, you want to have about ten episodes of your podcast done already before putting them on iTunes.

    My question is this…let’s say I have ten episodes done already. And I publish all ten episodes onto my website on July 15th.

    Now, I submit my podcast into iTunes. Let’s say my podcast is accepted on July 20th.

    Now, when people go to download my podcast feed in iTunes, won’t iTunes say that all ten podcasts were published on July 20th (which would look at little weird to listeners)?

    Ultimately, I’m trying to understand how I can publish my podcasts on my website in advance and then have the podcast episodes in iTunes not make it seem like they were all published on the same exact day? The only thing I can think about is, if I have ten episodes, maybe I can publish one to my website on July 10, one on July 11, one on July 12, etc, and then once all 10 are on my website, I submit my podcast feed.

    I just won’t want new listeners to my podcast to subscribe and think, whoa, why did this podcaster publish ten whole episodes in one day!


    1. Hi Sam,

      I don’t agree that you have to have ten episodes of your podcast done before putting them into iTunes. I do understand the concept about it, but don’t think that’s necessary.

      I recommend to post your episodes according to the schedule you plan on posting them. Train your audience from the beginning.

  4. So even if you use Libsyn, you need to upload your podcast to Feedburner?  This is great information, but my head is swimming 🙂

  5. CherylLPitt I would highly recommend doing that yes. The problem with using the Libsyn feed is that you are pretty much tied to Libsyn. If in the future you decide to transfer away from libsyn (like I did), it’s much more complicated to get your feed from Libsyn. If you use Feedburner, you can fully manage your feed.

    1. That makes sense, thanks! I have a follow up question – what do you recommend for interviews? If I want to conduct an interview with someone half a world away for my podcast, how do I record us both?

  6. You did a blog post a while back testing a voice message along with the written blog. Tonight I found this resource. This woman is doing voice messages on her blog in lieu of posts. I thought this concept of using the voice to do memos is a novel one and wanted to share it with you. I can see this working when you’re just to tired to write out a whole post; or even to share a message to your readers on a regular basis. This is the site which has “voice memos”(that’s how she describes them:

  7. Do you use anything for sound treatment in the recording space for your podcast? My biggest challenge with my podcast is noise that comes from outside of my office. It doesn’t help that my floor is wooden. I play to lay carpet over that. Besides that do you have any additional suggestions?

    1. Hi Aaron,

      I actually don’t. I’m just here in my office. However, I use a dynamic mic and stand close to it. If you’re using a condenser mic (like you see in a recording studio), you will definitely pick up a bunch of the sound of the room, which is why I never recommend one of those.

  8. Leslie, you my friend are a godsend :). I’ve been struggling for two whole weeks because I want to podcast as a form of blogging instead of doing articles, but when I sit down to actually do a podcast I have no clue what to do, do I just talk, I ask myself! I had the Idea to come over to your blog and see if you had any advice because you are a guru to me 🙂 and of course you do! thank you so much for this podcast on how to launch a podcast lol.. You are very helpful and you never disappoint. Take care

    1. I can’t say that I consider myself a guru but I’m glad you were able to find what you’re looking for. Podcasting is awesome and I think it will work very well for your topic. Love the name of your blog btw – Women Refined. Awesomeness!

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