Blogging, Blogging Podcast, Make Money Blogging

137 How to Create an eBook

By Leslie Samuel

Looking for a way to build your list faster?

Or how about a way to make money with your blog?

Listen to This Episode

In this week's episode, we're talking about how to create an eBook – a great way to get the ball rolling on building your list and your online business.

Inside This Episode

How to Create an eBook

I remember the first time I created an eBook. It was called “The Freebie Report” and I used it to get people to opt in to my email list when I used to teach people how to make money with Freebie Trading (man, things have changed).

This allowed me to build my first list, which served as the foundation for everything I've built to date.

Later, when I was looking to monetize my Biology blog, I decided to do something a bit different. I decided to create an eBook, more like a study guide, and put it up for sale on my blog. That eBook has been responsible for $10,460.55 in sales to date. Ok, no – that's not as much as many others, but for something that I hardly promote, I think that's pretty decent.

Creating an eBook can be a process that results in significant growth for your blogging business. However, when a lot of people think of creating an eBook, they often think that it's something extremely difficult that only professional bloggers can create.

Well, I have great news – it's not as difficult as you might think, and that's what this episode is all about. I cover:

  • Why you should consider creating an eBook
  • What questions you should answer BEFORE creating your eBook
  • What programs to use to create your eBook (both Mac and PC)
  • How to format your eBook
  • How to provide your eBook as an opt in incentive
  • How to sell your eBook
  • Some other stuff 😉

This is a topic I can't believe I haven't covered before, and I'm glad to be able to do so now. So go ahead and have a listen.


  • I'm coming to Milwaukee, Wisconsin on Sunday, November 17th to do a Blogging concentrated workshop with my good friend Dan Morris and Maureen Fitzgerald. It's a workshop like I've never seen before and if you're in the area, you want to check it out. Click here for details and a special discounted price of $99.

Listener Calls

  • Warren Gibbons from Salt Water Aquarium Secrets called to give feedback about the coaching plan I created on Lift.
  • Shannon Gunn from My Piano Smiles called in to ask 2 questions about backlinks: 1) Is it bad to link to your blog from all of your social profiles at once and 2) What should you do if you have spammy sites linking to your blog.

I answer her question in detail on the show. If you have questions, comments or suggestions, feel free to call the hotline at (888) 835 – 2414.

Resources for this episode


Some people just love being able to read along with interviews, or they might just prefer to skip the audio completely and just read through the transcript. Hey, if that’s what floats your boat, it is all good. Here’s the transcript just for you :)

Click here to download transcript.

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

How to Subscribe To The Show

  1. I’ve actually started an ebook. Now I just need to finish it! I suppose part of my temptation is to do something rather long and substantial. How do you best strike the balance between quality and length?

    1. There’s one main thing you need to focus on with your eBook – offering value to the reader. Think about the goal you want to accomplish with the eBook and write an eBook that is long enough to accomplish that goal. That’s what it’s all about.

  2. Yo Leslie! What’s up? Just finished the podcast, good stuff as always. Quick question: What is the name of that ebook downloader plugin you mentioned that allows you to track downloads? Thanks for the help!

    1. The download plugin I use is Download Manager. There are a bunch of different ones out there. As long as it counts the number of downloads you are good to go.

    2. As long as it counts downloads, then I can track which eBooks work and resonate better with my audience. I can probably split test between them. Thanks again! God bless!

  3. Hi Leslie! Great podcast just the push I needed! And happy to learn about Lift, joined already. Listening to 136 next.

  4. Thanks Leslie on sharing How to create an e-book. Am writing my e-book. As I am using Power Point, do you have any information on size of page to use?

    1. I generally go with 8.5 x 11 for my eBooks, but it doesn’t have to be that size. I’ve never thought about using PowerPoint for an eBook before but that can be interesting. That’s actually a pretty good idea. Now you have me thinking about the idea of using Keynote on a mac.

      In terms of size, the main thing you want to think about is what would look good when it’s exported as a PDF. That doesn’t give you a specific size, but that’s the best I can say as of right now.

  5. Accordingly, the most rapidly developing branches of trade and related sectors with the development of the different people in their own right, and even started to think about what you can sell away their own hands in order to find the money needed to meet the needs of the most precious value of goods can sell them began to look. Not surprisingly, if we go by the detailed description of the way to make money trading if you can say that first comes to mind.

  6. Hi Leslie,
    Still making my way through your podcast and links.
    As usual you are always very timely to my needs.
    I placed a Free approx. 40 page e-book on my site several weeks ago
    for people to sign up with me.
    Interesting, most people are absolutely awesome, but I do smile at the few who sign up, take their book, then unsubscribe several minutes later.
    I take the attitude that their not awesome people, so I don’t need them on my site.

    Rose Lewis Quilting

  7. WOW LESLIE! Is there any thing you don’t know about! LOL! And you share it with skill and integrity?! I really love your style.
    You really care and you also know the business!!!
    I just bought a program about writing ebooks. Although I want to put them on amazon, I want them to make a difference with them.

    Also, I want to create a free one for my newbie site. This podcast was ABSOLUTELY fantastic. It really gave me some MOJO!!! I wish you well always!!!! Mary

    1. LOL, there’s A WHOLE LOT that I don’t know, but I like to share what I DO know because I feel like it can help others. Glad you got value from it and have a Merry Christmas 🙂

  8. I read the book, but you don’t seem to mention an author’s page or copyright page? I just finished–finally!!–writing mine, but I’m a little stuck as to what to include on those parts. It will be a free resource that I’ll give away when people subscribe. Any recommendations?

    1. I have my Author’s welcome page right at the beginning. I don’t do a copyright page because I don’t think it’s necessary. I just have the copyright notice in the footer.

  9. Thank you for another great podcast, Leslie! I am currently thinking of writing an e-book to sell on my blog. A question: how do you determine the right price for an e-book? I tried comparing e-book prices on other blogs in my niche, and a lot of them only charge 3-7 dollars. I think this might be ok to start, but if E-Junkie is charging 5 dollars per sale, then it’s not really worth doing it, right? Or am I missing something?

    1. Hi Alina, with E-junkie, it’s actually $5 per month, not per sale. In terms of how much to charge for the eBook, I don’t like charging prices that are that low. It’s difficult to sell 1000 eBooks, and if you do that, you are only making $3000-$7000 after all that work. To me it’s better to make something that has more value and charge a higher price. However, it’s something you have to test to see what works best for your audience. I charged $34.95 for mine when I was selling it.

  10. Hi Leslie,

    Working on my Ebook as a free giveaway to get leads. I feel it’s taking too long because I want to give great value but this information is helpful. I am excited. God bless!

    1. You are welcome. Always remember that you can always improve it after launching and release it as a new update. It doesn’t have to be perfect. It does have to be done though 🙂

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