Blogging, Social Media, Traffic Generation

7 Tips For Growing Your Audience Using Youtube

By Leslie Samuel

Is your blog one that can benefit from video?

If so, are you making videos regularly and posting them on Youtube?

If you are, are you getting tons of traffic as a result of your video marketing efforts?

In this post, I'm going to be giving you 7 tips for building your audience using Youtube.

Why Youtube

YoutubePlayerYoutube is a beast of a different kind, and I love it. With monthly stats of over 1 billion unique visitors and 6 billion hours of video watched (almost 1 for every person on earth), it's obviously a force to be reckoned with.

Youtube, which is owned by Google, is the second most used search engine in the world – second only to Google (of course).

People go to Youtube to search for how to do almost EVERYTHING. I know this because I'm one of those people.

Regardless of who your target audience is, they are most likely on Youtube.

As a blogger, one of your main goals is to grow your audience, so why not go where your audience is, give them what they want, and then draw their attention back to your blog? It makes sense to me.

My Youtube Story


When I decided to build my biology blog, I knew that Youtube would play a HUGE role in its growth. I knew that I couldn't just put videos on there and expect my traffic to explode.

I needed to be very strategic and intentional with how I did what I did.

This was THE main strategy I used for getting traffic in the beginning days, and here were the results:

  • 4,167 People accessed my blog in the first month of my Youtube Marketing
  • This grew to 6,238 in month 2
  • By month 3, I was at 8,330
  • Today, I'm at almost 4.5 MILLION VIDEO VIEWS with 40,496 youtube subscribers.

Now, Youtube marketing is definitely not the only thing that I did. There was a lot involved in growing my traffic. However, Youtube marketing was the foundation of it all.

I would like to share with you 5 tips for Getting tons of traffic from youtube.

Tip #1 – Create Awesome Content

If it seems as if every article I write about building your blog starts with this tip, it's probably because they all start with this. Yes, content is King.

People will come to your blog for 1 main reason – the content. Whether it's content they need to accomplish their goals, just for inspiration or entertainment, it is the special cause that will suck them in and keep them coming back for more.

Marketing, whether it's done via youtube or any other strategy, cannot save a blog with crappy content that offers no value. Start here and build from there.

Tip #2 – Keep your videos Short

In the world we live in, people have short attention spans (fortunately or unfortunately). I'm not here to debate whether or not this is a good thing. It's a fact.

When I make Youtube videos I try to keep them between 3 and 5 minutes, and closer to the 3. How do I accomplish that? I don't try to save the world in any video. In each video, I have ONE clear message or one concept that I'd like to teach.

For you biology nerds out there (like myself), I don't talk about the entire action potential of a neuron, I just talk about the individual phases of the action potential in a video, like this video where I talk about the Depolarization of a neuron.

Tip #3 – Be descriptive, not smart or cute

My blog is about biology. I attempt to make biology fun by helping people understand the concepts in a simple way.


The people who I target are usually people who are struggling to understand a concept. These people go to youtube and search for things like “What is a neuron”.

I'm pretty sure that the individual who is looking for that information wouldn't go to youtube and search for something like “Magical signals through the body”.

While the second option sounds cool, it's not descriptive. It would be better to name my video “What is a neuron”.

That tells you exactly what the video covers and makes it so that you know what you're going to get. DON'T CONFUSE PEOPLE!

Of the 202,173 video views I've had on Youtube in the last month, 71,035 have been from people searching directly on Youtube. That's significant.

Oh, and PLEASE don't EVER name a video with some of the names I've seen like or IMG_2678.MOV. I guarantee you that nobody's looking for that!

Tip #4 – Use keywords wisely


For every video, there are different things people can search for that are very relevant to the awesome video you created. Insert those obvious keywords in the keywords field.

For example, for what is a Neuron, I might put keywords like axon, cell body, action potential and nerve cell.

That way, if anyone uses those keywords in their search, your video will be more likely to show up.

Tip #5 – Have a root keyword

This is one of those tips that hardly ANYONE ever mentions but is extremely valuable. Have you ever noticed that when you are watching a video on youtube, it shows you a list of other “suggested videos”?

When someone's watching one of your videos, you want your other videos to show up right there, so that they can click over to watch even more. In the last month, I've had 34,538 views this way. How do I do it? I'm glad you ask.

Youtube is smart. If you're watching a video about a neuron, they want to show other relevant videos in that suggested videos section. How do they know what's relevant? A big part of that has to do with the keywords you use. If the keywords are similar to the keywords in another video, that gives them some info that suggests that the videos are related.

What you want to do is choose a “root keyword” (I think I made that term up) that would only appear in your video keyword section and no other videos. By doing this, you will significantly increase the chances that your videos will appear.

My root keyword is “interactive biology”. That's ALWAYS the last keyword I use in my keyword section. You choose one that's relevant to your videos that nobody else would be using and be consistent with that through ALL your videos.

If you have videos on youtube now, I would recommend for you to go back and make this change.

Tip #6 – Have a clear call to action at the end


This is probably the most important part of your video, if your purpose is getting traffic to your blog. If someone just spent 3 to 5 minutes watching your video, you have their attention.

Chances are – if they liked that video, they will like your awesome blog. At the end of the video, you want to have a very clear call to action for them to COME BACK TO YOUR BLOG.

At the end of my videos, I say “If you like this video and would like even more resources to Make Biology Fun, head on over to”.

If I wanted to be even more targeted and strategic, I could tell them to get on my list to get some cool awesome resource that they'd love. Hmm, I should do that!

Tip #7 – Link to your blog in the description

This is one of those things that just makes it easy for the viewer to come back to your blog. If you look at any of my videos on youtube, you will see that the first thing in the description is the URL that they can click on to come back to the blog, and it includes the http://. This makes it clickable.

Please do this. That way, when someone sees your videos, they don't even have to click on the “show more” link to get to your site. It's clear and obvious that they can click on that link to get there. This is exactly what you want – right?

Bonus Tip – Promote your other videos

I included this as a bonus tip because it's something I haven't done, but I know that it can increase my engagement even more and result in more traffic. I just love how Marie Forleo does it in her videos. Here's a screen shot of one of her recent videos.

Go From Good To Great YouTube

I just love how she does it, and I plan on doing something similar (but different) in the future.

Make those videos

So there you have it – my top tips. You are now equipped to do some awesome things on youtube. What are you waiting for. Go ahead and Make Those Videos!

Oh, and do you have any tips that you would add to the mix? Go ahead and leave them in the comments section below.

  • My problem is trying to keep my videos short. You know how talkative I am…. lol. But I am aware that people usually never watch more than 5 minutes. They skip right through. I also know that I must ramp it up, be even more animated than I would be in normal conversation, because people respond to that more than just talking in boring monotone. You do a good job at conveying a lot of excitement in your videos, Leslie. The thing I found most helpful in this article is the “root keyword” and making sure it says “Thrift Diving.” I can bet they probably don’t 🙂 I got some work to do, eh?

    Serena @ Thrift Diving

    • WHAT? YOU? TALKATIVE? What in the world are you talking about? 😉

      Glad to hear that the root keyword tip was helpful. It’s so simple, but definitely helps.

  • The *CALL TO ACTION* is something I really keep forgetting to put into my posts because I am so caught up in the topic I’m writing about. It’s simply difficult to manage so many subtle hints and techniques because I am blogging or maintaining a daily post schedule right now.

    I will commit to working on my youtube channel, having videos is easier!

    Thanks L!

    • You’re very much welcome Ryan. Yep – that Call To Action is so crucial. Once you have that in your mind it makes it easier to remember. And I pretty much say the same thing EVERY SINGLE TIME 🙂

  • Hi Leslie, I have been setting up my You Tube site over the last few days, so this is very timely. One thing I have had trouble with is: After I have had my header page, and set up all other things needed, etc, you are supposed to be able to slide/move your screen to the left so the public cannot see your personal stuff in the left of screen like : your subscriptions, etc. Do you know how I can drag this screen across to the left please.
    There are no arrows, etc to hook into for dragging. This above description may be a bit vague in what I am actually trying to ask, Sorry
    Rose of

    • Hi Rose,

      I’m glad this was timely for you. I love when that happens.

      Honestly, I’m not exactly sure what you’re asking so I don’t know how to answer. For youtube, you get to select what you want to show on your channel in the channel settings, but I don’t know about the dragging the screen to the left.

  • Great tips Leslie. The root keyword concept is new to me. Still working on building the community there, but I’ve found that consistency and posting regularly helps too. Every video doesn’t have to be a home run, but if you keep at it, the traffic adds up.

  • Hello Leslie, pretty good writing, most of
    your tips are really very good, I am
    already following them and getting good results, but the Root Keyword concept
    is new for me, I have never heard about it so going to try this. Hope it comes
    with good results.

  • Hi Leslie, I have place 5 videos on You Tube. I am wanting to now place these on my blog but do not know how? Are you able to help me here,please as I have spent many hours trying to work this out. I have tried uploading but wordpress said the 3 min video was too large. I thought that I could embed these from You Tube but can’t see how to do this, also if I embed to my blog from youtube do then I own it or does youtube. Gideon says in his book that youtube owns it unless it is on your site? As always, Thank you so much for your continual support, it is enourmously appreciated.

    • Hi Rose,

      Actually the process of adding videos to wordpress now is pretty simple. All you have to do is add the URL to the video in your post and it will automatically include it. Try that and if it doesn’t work, let me know.

  • Hi Leslie – great post.

    I also find that ranking videos is a lot easier than ranking websites. Obviously as Youtube is now owned by Google they are not going to punish their own sites so you can get away with a lot of the old “tricks” that do not work so much anymore for sites. I am talking backlinks for example.

    You mention using the keyword is a good idea in the title and also in the description a few times, this obviously helps. Then you need views, with your massive subscriber base already you will naturally rank high because your videos will get views immediately which in turn gives them a better organic reach. (The rich become richer etc…)

    But for new YouTube starters just posting a good video with a not-so competitive keyword in the title and description and then adding a few good backlinks can work. Also, using the caption text also gives it a boost….

    Anyway, nice post.

    Kind Regards,

    • Glad you enjoyed the post John. Yep, Youtube is significant and obviously Google loves them. I tend not to try to do any artificial backlinking personally, because I know that Google doesn’t like it. Yes, YT gives you some cushion, but you never know if that will change in the future. So, I just focus on giving value.

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