Blogging, Blogging Podcast, Productivity

133 Your Most Valuable Asset in Building Your Online Business

By Leslie Samuel

Today's episode is the result of a very sad event that has happened. One of my Virtual Assistants passed away on September 29th.

This is something that really hit me hard. She had been with me for about a year and a half and was great at what she did. She took care of all of the tech stuff for me so that I didn't have to do it.

Listen to This Episode

It's interesting – I found out about it on the same day I posed my interview with Chris Ducker about outsourcing. In that interview he told me that it's virtually impossible to find someone that does what she did in the Philippines. I was a lucky guy to have her.

This really got me thinking about what's REALLY important when it comes to not just building my online business but also in life. What is my most valuable asset? I've come to realize that my most valuable asset (and also yours) is TIME!

Inside this episode

133 Your most valuable asset in building your online business

First I take a call from Warren Gibbons from Salt Water Aquarium Secrets where he makes the suggestion for me to take the questions that are called into the hotline and create a Q&A section on the blog that catalogues those questions and my answers. It's a great suggestion, but I decided not to do it. Find out why in the episode.

Then I get into the main content where I cover the following:

  • Why TIME is your most valuable asset
  • 2 Important questions you should answer
  • What the very few things are that I will be focusing my time on in my online business
  • The most common time wasters for bloggers
  • What to do about those time wasters
  • Setting your priorities

If time is so valuable, then we need to start treating it that way. That's exactly what I'm focusing on doing right now, and I encourage you to do the same.

Resources Mentioned


Some people just love being able to read along with interviews, or they might just prefer to skip the audio completely and just read through the transcript. Hey, if that’s what floats your boat, it is all good. Here’s the transcript just for you :)

Click here to download transcript

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

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  1. I agree that time is one of the most important things we have and we only have so much of it, sometimes I spread myself so thin, I am not sure I will ever get it back together but these things have a way of working themselves out. There are a few other things that are right up there but it is always about getting the most out of what you have, just like getting the most out of your time.
    I am not so sure the Facebook thing is the best idea. aside from Google coming out saying that Google + is part of their search engine ranking formula in the Hummingbird update to Panda (on Matt Cutt’s Blog and on SEO MOZ), Social Media has always been about the next great thing, not about what is biggest right now (See Digg, Myspace, etc.). Honestly though, those are things you can adjust to on the fly, just not sure the outright deleting was the thing to do, even if you didn’t interact there and just posted links to recent posts..Was there someone who gave you that advice that knows something more than Matt? Facebook Likes and Retweets don’t appear to be part of the formula in the update.

    1. In terms of the community thing, I just know that I don’t have the time to actively grow it. The community wasn’t really responsible for any traffic to the blog. I’m still going to be on G+. I’m still posting content there whenever there’s a new post. However, in terms of Community, I want that here and on ONE network.

      Yes, G+ fits more into Google’s algorithm, but Facebook has 1.2 Billion people. I am getting decent traffic and better engagement there, so I figure that’s the social network of choice for me – at least for right now.

  2. I took you on my walk this morning and the quality I received from the podcast was “freeing.” I am building my blog, not yet live and I had already taken on the “be everywhere” mindset. While at first that sounded exciting and smart, now it feels too wide. I too want to go deeper down a few avenues rather than sit on the surface of many.

    Couple of questions:

    1. How will you continue to proceed with the social networks you are staying active in but not devoting much time to? Continue to promote your content on each of them? You mentioned automating… How?

    2. On G+ I loved that I could +you and get through to you in a one-on-one manner even if posting to the community. I don’t really get that on FB. There is no way to message you. Would the best approach be to write a post on your timeline?

    Thanks Leslie and blessings to your VA who went to the Spirits…

    1. Great questions Nicki,

      1. I will basically be responding to people when they tweet at me or G+ message me. In terms of automating, I’m still in the process of figuring that out. It’ll probably involve cross posting from FB to those networks. Haven’t decided what tool I’m going to use as yet. I’m evaluating Hootsuite, Buffer, and a few more. Once I decide, I will be sharing it with you guys 🙂

      2. For messaging me, you can just post it on my timeline. I respond to all those posts. Now, it’s just in once place, and quicker because I do spend more time on FB.

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