Blogging, Blogging Podcast, Interviews

108 SEO is EASIER today than it has EVER been – With Court Tuttle

By Leslie Samuel

Who: Court Tuttle
Blog: The Blog Builders
Course: The Keyword Academy

Listen to This Episode

In a world where Google is in the business of Pimp Slapping online entrepreneurs with their algorithm updates, Court Tuttle from The Blog Builders comes along and says something like “SEO is EASIER today than it has ever been”.

How is that even possible?

How does that make ANY sense?


People are loosing online businesses left and right with each flexing of the Google Muscle, but Court comes and makes these kinds of claims.

Well – Court doesn't just say it, he gives us practical steps to show us HOW to do SEO in today's online Economy.

In this interview, we cover:

  • Why SEO is STILL relevant today
  • How he went from working at Radio Shack to becoming the “SEO guy”
  • How he went from doing SEO to teaching
  • How To optimize your blog for the search engines
  • How to do keyword research quickly, easily and for free
  • What kind of numbers should you be looking for
  • The secret of Orphan posts
  • How to get your stuff shared like crazy

Court definitely has a fascinating story. And to add to the story, this is one of those interviews where you get so much actionable data that you leave on a high, equipped to do the kinds of things that will grow your business.

So pull out a pen and paper (or simply your laptop) and start taking notes.


Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you 🙂

Click here to download transcript.

Resources Mentioned

  1. Leslie this episode was HUGE! I cannot believe how well he was able to simplify SEO. Like you I have stayed away from a lot of SEO because of how complex it gets. But after this episode I have to go back through my whole site. I am really enjoying this new focus on your blog. There is soo much actionable material. Thanks

  2. AWESOME stuff Leslie and Court! 🙂

    That SEO demonstration was just killer, especially the Google Search Network tip. Can you believe it’s the first time I’ve ever seen that column? Apparently you have to be signed in to Google in order for it to be available. I know because I was following right along with you and I couldn’t see it until I signed in.

    Loved the image tips too. I know Leslie has been talking about the power of Pinterest for some time now, but I guess I had no idea the insane results people were getting from it.

    Your post “10 Ways To Make Yourself Look Like A Blogging Newbie” is great. Number 9 has also been my Achilles heel….it’s tough to get into a schedule and stick to it, but I too am working on it.

    With thanks & best wishes,


    1. Yep, I had never heard about that Google Search network tip either. So you’re not alone. It’s new to me.

      And I also loved what he said about the images – so much that I think I might get me someone to help me out with that in the future (because my design skills don’t cut it, lol).

      Glad you enjoyed the podcast bro.

    2. Just a side note on that, Leslie… I will be 100% honest… i was going to pin this because of the awesome content, but I’m really picky about the visual aspect of my pins…. so i didn’t. If you’re looking to hire out, I know a gal… she’s pretty awesome… just sayin’

    3. LOL, thanks for being honest. Before posting it I thought to myself – man, it would be cool to have a great graphic to go with this one since he talks about that specifically. Then I looked at everything else I had to do and though – forget it. So yeah, if you have someone you can recommend, point me to them. I’d love to check them out. But let me see their stuff first before mentioning anything to them. Thanks a bunch.

      Btw Holly, you’re gonna love the next interview (probably in 2 weeks). She talks about how to effectively be a coach and advertise your services from your blog. I thought of you while she was talking. We even used you as an example, so you’ll get some tips that you can use directly 🙂

    4. Hi Holly,

      Are you saying Court’s not Pinterest pretty enough? 🙂

      I checked out your site and I really like the way your “pin it” button floats on your images. Call me naive, but is that a custom job or something anyone can add?

      Take care,

  3. What a great podcast! Court is awesome – I found out about him a few months ago. not sure if it was from the G+ community or the hangouts he’s done with a few other bloggers, but we keep crossing the same paths. he also wrote an ebook with some great information. I think everyone should check it out if you’re looking to get your SEO on.
    He truly makes it sound easy… all you gotta do is just DO IT!
    As always, Thank you Leslie, and thanks Court. Awesome content.

  4. Yep, another great post. This guy court, he really know what he’s talking about.
    He clarified a lot of things how to use keyword research effectively. I kind of knew how to target high volume keywords, but that’s not enough.
    Well, maybe I should become a member of pinterest too in order to let my posts become more shareable.
    What’s also good is to use your post title as the main or alt tag in your pictures. It’s kind of hard in my niche.
    The last post I did was dealing with 7 (#9) chords, what they are, where they come from, how to use them and in what other songs they appear.
    I think it’s quite difficult to put up a catchy picture, other than showing a huge 7 (#9) chord on a piece of music paper (which is boring of course).
    Right now I’ve put up a picture of the Jimi Hendrix experience band, because he was one of the first who made this chord popular in rock songs. However my title and alt tag of that picture says “The Jimmi Hendrix Experience” which has nothing to do with the title of this post “Popular Song Intros With 7(#9) Chords”. May be I should change this?
    Thanks for this great interview. Stay cool

    1. Off the top of my head, I’m thinking about some cool graphic that actually shows what the 7 chords are in a creative way. That’s the first thing that comes to mind. Then, for clarification, they can come to the post and get all the information related to those cords. I think that would be very effective.

    2. Thanks for your reply. OK I’ll try to think of it in a creative way and then when people want to know more about this, they can click though to the post. I’ll try it out, thanks

  5. Leslie, I don’t know what I can say about your blog that I’m sure you have not heard a thousand times. I just finished your WordPress blog videos and Aweber email videos and they are fantastic! Your blog has content that goes on and on! It’s 4:37 am, I started at 3:00 pm. Oh well, I will be back, I have a lot to learn and I have finally found the perfect teacher. Thank you Leslie!! Who needs Twitter and Facebook!

  6. As always awesome content. Thank You.

    The content did leave a glaring question (to me), and that is how exactly do I link to archived posts? I knew this would be an important aspect of SEO. In other words I have no idea about how to create internal links. I believe this is what has to happen. Am I correct anyone?

    Anyway, great cast Leslie

    1. Hi Mark,

      To do that you go to the old post, copy the url and add it as a link in the post that you are writing. If you are unfamiliar as to how to add links, check out my 10 Free videos. I show how to do that in video 8.

  7. Thanks so much guys! This was GREAT! I have alot of work to do on my blog now, but it doesn’t seem overwhelming or difficult to do, as it often feels after other information I read or listen to on the subject!

    Whew! What a relief!

    Thanks again!

    1. That’s what we’re here for – to make life a little easier by breaking down these kinds of concepts. All the best with your blog. Let me know how it goes.

  8. Hi Leslie,

    I loved this podcast! I learned things I didn’t know about Search Engine Optimization and Court provided valuable information that I can take action on today, like the tips on orphan posts and how to make the best use of pictures. Thank you!

    1. The Orphan post concept is definitely a good one. I hadn’t heard it explained this way before, so I loved that part of the interview. Glad you enjoyed it!

  9. That is an extremely inspiring write-up. If, as you’ve described Court, could go on to become an SEO expert….I’m sure I can handle my own blog in a much better manner too.
    Having come into blogging from freelance writing, I am learning gradually by making mistakes.
    And, of course, from following such wonderful blogs as this one!
    Thanks for sharing such success stories with us.

  10. Need help understanding the process of google adword key tool. I was lost while you and Court were speaking. I was not sure where you guys were working! Can you help me. I am a newbie, and I have not posted anything yet, I am working on it.

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