How to Track the ROI of Social Media

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About This Course

Do you want to track the ROI of your social media efforts? Ever wonder if it’s possible to determine exactly how much your post is worth down to the exact dollar amount? 

In this course, I’m going to show you exactly how to determine the ROI of social media.

In this lesson, you will be introduced to something that most social media marketers don’t get. Yes, you can determine exactly how much a post on social media is worth. No more guesswork. 

First, let me tell you what you’re gonna need in order to do this.

  • A website: If you’re building an online business, you need a website anyways. It can be a blog, or a static website with information about your business. 
  • Something to sell: To be able to determine the exact value of your posts, you will need to have a way to determine how much you’re making. You do this by having something to sell.
  • Google Analytics: You will be using this to do the actual tracking. It needs to be set up on your website. 

Here’s what it will look like when it’s all set up:

Here’s some of what we’re able to determine from that screenshot in Google Analytics:

  • The amount of revenue made in that time period was $4,067.89
  • There were 143 transactions
  • In the first column, it shows exactly which campaigns (links) resulted in each purchase

By the end of this course, you will be able to set yourself up to be able to set your Google Analytics up to show this info and create the tracking links to make this all a reality.

Overview of the steps:

Step 1 – Identify and Break Down Your Goals

You need to identify and break down the goals you have for your business, and more specifically for your visitors and ultimately – your customers. What are they gonna do, or even more – what are they going to buy.

Step #2 – Set up tracking in Google Analytics

Google Analytics is powerful, but if you don’t tell it what to track, none of this is going to work. And the way we’re gonna do this is by either creating goals, or by setting up ecommerce tracking.

Step #3 – Create campaign URLs

Some people call these UTM’s – But in regular people language, these are special links that give Google Analytics specific information about each link you put out there.

Put them everywhere. Never send out a normal link again – especially if you’re doing some sort of promotion.

Step #5 – Analyze your results to refine your plan

This is where you go in Google Analytics to see what’s actually working. Now here’s the beautiful thing – once you see what’s working, you can do more of it. And that, is, awesomeness.

There’s a worksheet for you to fill out that will help you organize your thoughts, as well as spreadsheet that’s gonna make it super easy for you to create and track your campaign URL’s without having to create them from scratch every single time.

So here’s what you need to do. Click on the top link in the description to get access to those resources. They are 100% free of charge, so head on over there by clicking or tapping the link in the description below.

And once you’re done with that, watch the next video, where I show you exactly how to identify and break down the goals you have for your business. This is gonna be very important because it will tell you exactly what tracking you need to set up.

So go watch it. And if you’re not subscribed as yet, yo – what’s wrong with you? – click the button, tap that bell icon to get THE best content to help you grow your business as a content creator. 

My name is Leslie Samuel and I’ll be waiting for you in the next video.

Come on . . . Lets go.

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Course Structure

If you want to track the ROI of social media, you have to identify and break down your goals. This will inform how you set ...

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START LESSON

In this lesson, I will show you how to set up goals in Google Analytics. While Google Analytics is a powerful tool, it isn’t set ...

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START LESSON

If you have an ecommerce store, you can track your ecommerce sales in Google Analytics. And you won’t just see the total sales numbers. You’ll ...

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START LESSON

In this lesson, you’ll learn how to create campaign URLs (aka. UTM links). This will allow you to track ANY link that you share anywhere. ...

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START LESSON

If you followed the steps I outlined in this course you have your goals set up (or have ecommerce tracking enabled) in Google Analytics. You’re ...

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START LESSON
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