Blogging, Blogging Podcast, Make Money Blogging

084 How To Build A Business Around Your Blog

By Leslie Samuel

One of the things I had to come to accept is that a blog is NOT a business. I've said it before, and it's true.

A blog is a platform around which you can build a SIGNIFICANT business, but in order to do so, there are certain steps that you have to take.

Listen to This Episode

In this episode, I discuss what I consider to be the essential components that help you to take your blog and build something bigger.

There are more than one way to do it, but as usual, I will share what has worked for me from my own personal experience. The last few months of building Become A Blogger has REALLY taught me a whole lot, and I want to share that with you so that you can do something similar.

So sit back, relax, and enjoy the episode.


Some people just love being able to read along with interviews, or they might just prefer to skip the audio completely and just read through the transcript. Hey, if that’s what floats your boat, it is all good. Here’s the transcript just for you :)

Right Click To Download Transcript.

Resources for this episode

About The Podcast

Learning With LeslieLearning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

How to Subscribe To The Show

  1. Hi Leslie I didn’t yet listen to this episode (I’m honest) but I’m sure it will be good as with all your other ones. I have a question: I’m getting a lot of comments lately, usually people who are overpraising my blog, and they all land in my spam folder because of what you said earlier. They don’t contribute anything to my blog. Again I’m going to be honest with you, since I set up my blog 4 months ago I didn’t get one legit comment yet. People are reaction though on my posts but it seems that they are the wrong kind of people. How do you get “good” people to comment? How about your new affiliate program? Should I become an affiliate or should I wait until I get some relationship with my visitors first? Hope to hear from you soon, Hans

    1. Hi Hans,

      I would definitely install the Akismet plugin. That’s the first thing. That should help with spam comments. How do you get people to comment? You need to get more people to come to your blog. How do you do that? Ahh man, so many different ways. I would start by going out there and commenting on other blogs in your niche. Start nurturing relationships. Start going out there and contributing value in other places, which will eventually direct more and more people to your blog. So much I can say there, but I have other podcast episodes on getting traffic.

      In terms of my affiliate program – does it add value to your audience? Is it something that will help them? If so, then sure. If not, then there isn’t really a need. If you have friends that you think can benefit from Become A Blogger, then definitely join.

    2. Thanks Les for your advice. I already installed the Akismet plugin 3 months ago. OK then, just continue promoting my blog and be patient. I recently became a member of the Song writing and music forum. This will help to build up some audience, slowly though. There’s a section about music arranging where I could start a group.
      Does your affiliate program offer music products for sale, such as books about music arranging, music arranging software (sonar), music notation software (finale) and music hardware (midi box, synthesizers)?
      Speak to you later, Hans

    3. Awesome. Sounds like you’re taking the right kind of action.

      My affiliate program is for Become A Blogger Premium – nothing to do with any of the things you mentioned. That’s where you come in 😉

  2. Hi Leslie,
    Thanks for adding this blog and the podcasts to the resources for the Become A Blogger course. You have done exactly as you suggested in your podcast, provided much more value than the price ticket for the product. Looking forward to all of the good stuff coming my way, and acting on it.

  3. Some of my favorite words I love to hear are, “Tim is right.” It’s like having angels whisper in my dreams.

    Great episode Leslie even if I hadn’t been mentioned. I rant a lot about bad business advice that gets passed around from blogger to blogger, but I do think blogging is a very powerful platform that can enhance your business.

    A blog sometimes looks like a business from the outside, but those that actually make a living or better for the blogger involved have a solid business model behind them.

    Tim “Don’t start a blog, start a business.” Conley

    1. Haha, when I was getting ready to record this episode, I thought to myself – “Man, should I really say that Tim is right? That can go to his head”, lol.

      But hey, you are so right. A blog really isn’t a business, but a platform. I’m glad I realized that. Now lets continue building our businesses (and our blogs) 😉

  4. Cool! A blog is similar to facebook,twitter and youtube. A platform for us to engage with our subscribers, our customers and fans!


    1. Hi Tom,

      Yes there are SOME similarities, but one IMPORTANT difference. You OWN your blog, but you don’t own FB, Twitter and YT. That gives you much more control over your brand and your business. BUt yes, it’s a platform to engage with your subscribers, customers, and fans. I like to say engaging your community. It’s a beautiful thing 😉

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