Blogging, Blogging Podcast, Interviews, Make Money Blogging

078 How To Use Your Authority Blog To Market Your Services – With Joe Bunting

By Leslie Samuel

Who: Joe Bunting
Blog: The Write Practice

Listen to This Episode

I know of a bunch of people who are looking for ways to market their services online. What's the best way to do it? Well, there really isn't ONE best way.

What's the way I recommend? Using your blog to market your service. Whether you're a writer, graphic designer, web designer, life coach or someone else who exchanges time (yours or your outsourcer's), I think blogging can be a powerful tool.

JoeBuntingSo I invited Joe Bunting to do an interview. Joe is a blogger who uses his blog to market his editing and ghost writing services and has a very interesting story to tell.

He built his blog in a relatively short time using some interesting strategies, and has an interesting philosophy on how to be a service oriented blogger.

Inside this interview, we cover . . .

  • Why Joe started his blog
  • How he got traffic to his blog in a relatively short period of time
  • How he got featured on popular blogs and how we can do the same
  • The best way to blog if you're marketing a service
  • Much, much more

  1. Hi Leslie,
    Did episode 76 accidently get included instead of 78? I love the Will Smith episode, but I’m really excited to hear what Joe has to say too.
    Take Care,

  2. Cool interview thanks for sharing Leslie.
    As an authority blogger doesn’t this mean you can’t turn around and start hard selling stuff to your list?  Do you think passive is the best sales approach?

    1.  @FreedomJackson Glad you enjoyed the interview. 
      Being an authority blogger means that you have used your blog to establish yourself as an authority in your industry. People have come to know and respect you, and they trust what you say.
      If you are building a business around your blog, you will need to sell, and there are different ways to do that. Hard selling doesn’t negate your authority, depending on how you do it. I’m not a fan of hard selling personally, but it seems to work for some people.
      I wouldn’t necessarily say that “passive” is the best sales approach. I still consider it to be active, but it’s a different kind of action. Instead of shoving it down their throats, I prefer to talk about my experiences, show how I’ve used the tools that I use, and then promote them as a way that you can do the same.
      And, when I have a product to promote that I believe adds value, I’m proud to actively promote it, because I believe it will help the person who buys it.
      Makes sense?

  3. Hey Leslie, love the new sound, energy, look and feel of your blog…I left you a quote below that I thought you’d find interesting 🙂

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