In this lesson, I will show you how to set up goals in Google Analytics. While Google Analytics is a powerful tool, it isn’t set up to track everything you need it to by default.

So you need to tell it what’s important for your online business. You need to tell it what to track. And the way you do that is by setting up goals. 

If you’re running an online business, there are certain things you want your website visitors to do because they help your business to grow. Here are two basic examples:

• Email list signups: Your email list is one of your most valuable assets in your online business. And fortunately, Google Analytics will let you create a goal for this.
• Product sales: If you’re selling something, it’s a good idea to have a goal for the sale. That way you can track how well that goal is being met, as well as what’s causing the sales.

The beauty of tracking those as goals is that once you set them up, you are able to determine how well those goals are happening. And, you are setting the foundation for determining the ROI of your social media marketing efforts.

In this lesson (see video), I walk you through setting up a custom goal in the Google Analytics Admin area.