According to a study done by Shareaholic last year, among the list of popular social networks, YouTube ranks at the top for the most visited site by an engaged audience.

What does this tell us?

Listen to This Episode

Video is a relevant and powerful tool in marketing our blogs.

Most of us are visual learners. We understand better if we see what we hear. We learn more easily if we see diagrams or images in front of us.

The same is the case when our audience become more engaged if they see us and learn from us on video.

Videos are awesome. Why? Because if done right, they can skyrocket your online business success.

Inside This Episode

How to Use Online Video to Market Your Blog

I have used videos for the most part in my Biology blog and I can tell you that it has played a major role in bringing more people to it — not just visitors but engaged visitors who spend more time with me at my blog.

But reasons for diving into video marketing goes beyond that. Why should you even be thinking about it? For one, it brings your relationship with your audience to the next level.

Secondly, it allows you to extend help people at a global scale. Also, it can help you to make money with your content. These are just a few of the reasons I talk about in this episode about why you should use video to market your blog.

I'll also break down EVERY DETAIL you need to know about online videos for marketing your blog or business.

If you are intimidated and clueless about:

  • what video marketing is
  • how it will benefit you and your online business
  • why you should consider using videos to market your blog
  • what to do before you create videos
  • how to create videos (from beginning to end)
  • what equipment you'll need to make them
  • how to use it effectively to market your blog
  • choosing between YouTube vs Facebook
  • using a script or none at all
  • and, embedding videos in your blog,

then, this episode was created especially for you.

As a bonus, I also give some tips on how to be awesome on video. Go ahead and have a listen.


What about you? Are you using online video to market your blog? How has it helped you in your journey to success? Feel free to share them in the comments section below.

Resources Mentioned


Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you 🙂

Click here to download transcript.

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

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About the Author Leslie Samuel

Leslie Samuel is the creator of Become A Blogger, the Learning With Leslie podcast, and the creator of Interactive Biology. Follow him on twitter @LeslieSamuel.

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