Blogging, Blogging Podcast, Productivity

183 Coaching With Leslie: Solving The Biggest Problem Most Bloggers Face

By Leslie Samuel

Over the last 6 years of building my blogging business, I've seen many people try to do the same and fail miserably.

Most of them fail because they don't work hard enough.

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But then there are those who work EXTREMELY hard but still don't accomplish what they are trying to accomplish.

Coaching With Leslie: Solving The Biggest Problem Most Bloggers Face

They create content, tweet about it, connect with others on Facebook and try desperately to build a solid business but aren't able to.

This was the situation with my friend Cassandre.

I remember finding her blog and being amazed at how much she had put into it and where her heart was at.

I was even more impressed when she shared her vision with me.

You see, in her own words . . .

I believe that when women realize their unique, God-given beauty through gentle affirmation and right education everyone around them benefits.

Cassandre had developed hair products for afro-textured hair and was using her blog to try to increase her exposure online, but it wasn't working.

I knew I wanted to coach her and help her accomplish her goals. When I met her she wasn't making any profit from selling her hair products and her online presence left much to be desired.

Today, she has over 31,000 Youtube subscribers with over 1.4 Million video views, an email list of over 5,000 subscribers and has generated as much as over $2K in profit in one month selling her hair products.

Get this – we haven't even launched a digital product as yet. Her first one is launching in a few weeks.

How were we able to do this? By making the conscious decision to NOT try to do everything everyone else was doing, but by focusing on what would work for her and for her audience.

I was able to coach her into doing what was best for her business and now she's touching lives all over the world with her content and building a business that will last – one that she LOVES.


The Keys To Her Successes

This kind of success doesn't happen by chance. We were VERY intentional about what we did.

We found her strengths and took full advantage of them. She was great on video, so we took that and ran with it.

However, we also implemented a system of accountability. We met regularly, discussed what needed to be done, and she would do what she needed to do.

She took MASSIVE ACTION, but also received MASSIVE GUIDANCE.

It took A LOT of work, but it was worth it. I can't wait to report on the results of launching her first product.

The Biggest Problem

Of the bloggers who take action, I've noticed the same problem Cassandre had – They are taking action, but it's not guided and focused.

Many get overwhelmed with the MANY options that are out there. They try to be everywhere and do everything and end up running around like a chicken with its head cut off.

That's what I've been trying to help solve with everything I do here at Become A Blogger.

You see, I create a lot of content on my blog at the moment to help people build successful blogs.

I have my Become A Blogger University that I beta launched a little over 2 months ago for a small group of bloggers that takes it to the next level, and the members are loving it.

We just recently had one member go from $0 to over $1K by launching their very first product.

However, I want to take things to the next level. I'm looking for even bigger success stories – the kinds that take a bit more one-on-one guidance.

The kinds where my clients can say things like “after spending 3 months working under Leslie's guidance, I went from making $3K/month to $5K/month (and much more)”.

Why? Because I'm trying to change the world one blog at a time, and by helping more bloggers be more successful, I believe that I'll be moving closer to that goal.

This is not something that I will be doing with a lot of people. Actually, for right now, I'm starting with only 2-4 clients.

What The Process Will Look Like

Because I'm trying to make this as high-impact as possible, I need to know that:

  • You have a proven track record of working hard
  • The topic of your blog aligns with my values. I.e. the last thing I would want to do is help someone build a massive audience teaching how to worship Satan 😉
  • You're blog/business is at a stage where I can have a massive impact on what you're doing

Please note: This does not mean you HAVE TO have reached a certain level of income. Cassandre wasn't making a significant income with her business when we started.

I will assess these factors based on the Application form at the bottom of this post.

If your application is approved, I will send you the details to make payment.

Once you're payment is approved, I will have you fill out Self-Assessment and Business Overview Worksheets. This is something that would take some time (and thought) on your end.

However, in order to be as effective as possible in our sessions, I need to have a CLEAR understanding of where you are in your business, your strengths and weaknesses, your unique value proposition and a few other important details.

Once you've completed that info, we would schedule our first Planning session. In this session, we would discuss your worksheets, talk about your goals and come up with an Individualized Coaching Plan. One that's specific to your business, your goals and who you are. We would also decide exactly how progress will be measured.

In our coaching sessions (twice a month) we would discuss where you are, how things are progressing and come up with a very specific action plan for you for the next two weeks.

Each session would be 1 hour in length and done via Skype.

You would also have access to me via email. If you have questions, I'll be there to help you.

A main focus will be really analyzing what you're currently doing, comparing them to your goals and making decisions of what you should stop doing to make sure you are spending your time and energy on the tasks that will help you accomplish your goals as efficiently as possible.

If you're thinking at this point – this would be something I'm interested in, I have to warn you – It will be A LOT of work.


However, I will give you the guidance you need to get it done.


You're probably wondering about cost at this point.

Ultimately, I'm looking at doing this as part of my high-priced coaching that will start at $1,000/month. However, to get the ball rolling on this, I'm offering it at $500 and as mentioned before, I will only accept 2-4 clients MAXIMUM.

I'm asking those individuals to commit to a minimum of 3 months working with me, because it's going to take time to really make significant changes to their businesses (as I'm sure you're well aware).

I want to be able to give those clients as much as I can to help them take their businesses to the next level.

You should NOT apply if:

  • You are lazy
  • You are looking for overnight success
  • You want me to do the work for you
  • You are not willing to work extremely hard
  • You are not able to afford to invest financially in the growth of your business
  • You hate babies 😉

You are IDEAL for this coaching package if you meet most (or all) of the following criteria:

  • You have been working hard on your blogging business (and it shows)
  • You are excited at the idea of your blog being your full time business
  • You have been having some success with your blog, but want to take it to the next level
  • You may be making money with your blog already, but want to make more
  • You know that if you had the right guidance, you could break through all barriers
  • You're at the point where you can afford to invest financially in the growth of your business
  • You trust me

Please note: I will not be accepting everyone who applies.

If you're interested in working with me in this way after this very long winded post, I'd like to invite you to apply using the form below.

Wishing you nothing but the absolute best as you continue to build your blogging business.



Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you 🙂

Click here to download transcript.

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

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