Blogging, Blogging Podcast, Social Media

162 How To Facebook, Twitter and Google Proof Your Blogging Business

By Leslie Samuel

According to Techcrunch, Google+ is the walking dead. Vic Gundotra, the head guy over at Google+, retired, and over 1000 people who were working on G+ got transferred to other departments.

Of course, this has a bunch of people speculating about the future of Google+. Now, I seriously don’t think G+ is going anywhere. However, we (you and I) have no control over what happens there.

Listen to This Episode

Facebook algorithms have recently changed in a way that negatively affects business owners who have been actively engaged on their platform.

The fact is this – Facebook, Twitter and Google+ are platforms that we ultimately have no control over. Their goal is to make sure their business survives.

Sometimes this works in our favor, other times it doesn’t. What you and I have control over are the platforms that WE build.

So in this episode, I go over some tips to help us all navigate this blogging business world in a way that our success is not determined by their platforms.

Listener Question

How to Facebook, Twitter, Google Proof Your Blogging Business
How to Facebook, Twitter, Google Proof Your Blogging Business

Before getting into the content I answer a question called into the hotline by Teresa Randolf. She’s an eBay seller who wants to start a podcast. She asks the following question:

How do you deal with people who leave negative comments or feedback about what you do?

I answer her question in this episode.

Major Points

  • Understand that you have no ultimate control over Facebook, Twitter, Google, Pinterest or any other social network
  • Understand that the only platform you have full control of is the platform that YOU build
  • Build your Email list.
  • Direct everyone to your list
  • Diversify your efforts
  • Backup everything regularly
  • Go from 10 to 100 to 1,000 to 10,000 to 100,000

What do I mean by all of that? Well go ahead and have a listen to the episode and you’ll see 🙂


Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I've got a transcript right here for you 🙂

Click Here to Download Transcript

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.


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    1. Oops, sorry about that John. I forgot to enable downloads for this episode. You should be able to do it now.

      Hope all is well with you and the fam 🙂

  1. When I began hearing the podcast, the introductory call confused me a little because the topic had nothing to do with the title of the podcast. But it wasn’t a great problem since it was short and to the point.

    To answer your question, yes Leslie I like when you take questions at the beggining of the podcast, even if it is not relevant to the topic discussed. I see it as a small introductory section of the podcast.

    I prefer to listen to them at the beginning. I’ve got the feeling that if you leave them until the end either I will not stay to the end or I will forget what the main topic of the podcast was.

    1. Thanks for the feedback Sergio. I really appreciate it. You make some great points there, especially in terms of the downside of it being at the end.

  2. Dude! I don’t know what it is, but the one thing that stuck in my mind all day about this podcast was that my primary goal should not only to get people to my website, but to get them on my email list. I should be getting them to sign up to my email list on FB, Twitter, Pinterest, YouTube, Google+, etc. I heard Brendon Burchard say this in a video series once, but it didn’t click with me when he said it. That is my new goal. I’ve been saying to myself, “How can I grow my list? How can I grow my list faster?” Thanks for answering that!

  3. I love it that you answer listener questions and i don’t find it distracting. it’s kinda cool 🙂 interactive. And it would be just as cool if you had the listener questions as their own podcast episodes. But not necessary. I’m happy listening either way. I think most people who listen to podcasts are used to the beginning of a podcast being slightly off topic. Some podcasters promote events and get “housekeeping” business out the way at the beginning. You’re actually adding value by answering questions. i think its great. Definitely don’t do the questions at the end. i think it’s more powerful to end on topic. more empowering and more motivating to get your listeners to actually take action. Those are just my two cents 😉

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