Blogging, Blogging Podcast, Social Media

125 How To Use Social Media To Engage Your Audience

By Leslie Samuel

Are you interested in using social media to get your audience engaged with you, your blog and your brand?


Ok, good – but please, don't do it the way I see so many “marketers” do it.

Listen to This Episode

In this podcast episode, I give 10 tips on how to use social media effectively.

In This Episode

LWL_125_ How To Use Social Media To Engage Your Audience

Social Media can be a tricky thing, if you don't fully understand its purpose. It's purpose is to facilitate interaction among its members.

It's kind of like an online community where people can connect with family, friends and networks.

The thing is, it's also a great way for them to connect with YOU and your business. So to help you along, I cover the following:

  • What social media is
  • What social media ISN'T (more important)
  • How to choose what platform to use
  • The 80/20 rules for content and promotion
  • Using Social Media Tools
  • Much, much more

This is a general social media episode, but in future episodes, I will be diving into specific social media sites to give even more detail so stay tuned.

Also, here's the video I talk about in the episode about the girl who learns to dance in a year.

Questions? Comments? Suggestions? Call the hotline @ (888) 835 – 2414

Resources Mentioned

  • Friends Plus Me – For syndicating Google plus to your other social networks
  • Tweetdeck – For managing twitter
  • Hootsuite – Socail Media Dashboard for managing multiple social media accounts
  • Buffer App – for scheduling posts
  • Digg Digg – For the floating social sharing sidebar you see to the left of this post
  • Disqus or LiveFyre – Social commenting plugins


Some people just love being able to read along with interviews, or they might just prefer to skip the audio completely and just read through the transcript. Hey, if that’s what floats your boat, it is all good. Here’s the transcript just for you :)

Click Here to Download Transcript

About The Podcast

Learning With Leslie

Learning With Leslie is a podcast dedicated to helping you build a business around a blog. No, not one of those blogs that will fall by the wayside when Google has a mood swing, but one that will thrive no matter what gets thrown at it.

I share tips and strategies that I’ve learnt building blogs since 2008 and interview experts who are knowledgable about various aspects of blogging so that we can learn from their experiences.

If you’re a blogger, thinking about becoming a blogger (pun intended) or are not even sure if blogging is right for you, go ahead and tune in to see what this blogging thing is all about.

How to Subscribe To The Show

  1. Leslie! The cat’s out of the bag. Now that I know you’re a certified audio engineer, I’m going to have to interview you on my blog about DIY home studios! By the way, I also have a guy at Sweetwater – he calls me up every now and then to check on me. My favorite part about Sweetwater is the candy they put in their packages!

    Thanks for the great Social Media tips – a tip that has always stuck with me came from Michael Hyatt – “What social media platform should you use? The one you will actually USE!”

    1. Yep, the secret it out. I’m a recording engineer 😉 Although – I’m SOOooo out of practice. I’d be happy to do an interview though. Yep, Sweetwater is great. And I love that social media tip from Michael!

  2. Leslie,
    Just found your blog recently and this was the first episode I heard. What a goldmine of social media information! You do a great job of providing easy to understand, relevant content disguised as a casual conversation! Thank you for your approachable and real style of delivery on your podcast. I feel like you really want to see your listeners do well. I died laughing when you said to get onto facebook, do what you intended to do “and bounce”. Looking forward to listening back to past episodes and all the new ones to come!

  3. These tips are spot on.

    Per point 2 – do you have a listing of social media sites to claim your name?

    Thank you !

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