Blogging Podcast, List Building, Social Media, Traffic Generation

107 My Marketing Plan For Growing My Blog

By Leslie Samuel

Two weeks ago, I announced that I would be changing my focus and working on building up my Biology Blog.

I also said that I would be using Become A Blogger and the Learning With Leslie Podcast to share what I'm doing with you.

The idea is pretty simple. By being ACTIVELY involved in building a blog that I'm so passionate about, I would have more actionable content to share with you.

Listen to This Episode

Not some theoretical mumbo jumbo, but actual results from what I'm doing right now.

Well, to get it all started, the first step for me was to work on a Marketing Plan. Shoot, if I'm gonna be building my blog to 1 million monthly visitors, I have to have a plan in place.

You know what they say – if you fail to plan, you plan to fail. I don't like that plan, so I need something concrete.

Inside this Episode

Online marketing

In this episode, I decided to lay that plan out for you so that you can see how I'm structuring my plan, and hopefully be able to take some nuggets from it that can help you come up with your plan.

So, in this episode, I talk about the following:

  • The 2 courses that I decided to focus my efforts on – Autoresponder Madness and Mixergy premium.
  • Setting a strong foundation by coming up with my customer avatar
  • The 5 things I will be focusing my efforts on. These 5 things are – producing great quality content, connecting with bloggers in my niche, Facebook ads, iTunes, and Media exposure.

Of course, I don't just mention them in the podcast episode, I also go into great detail about how I will be doing each.

So, if traffic is something you want more of, you should listen to this podcast episode to get an idea of how I will be going about growing my traffic.

My Question For You: What marketing strategy/strategies will you be focusing on to build YOUR blog? Let me know in the comments below.


Some people prefer to read along with the podcast episode. Others actually prefer to read than listen. If you are one of those people, not to worry. I’ve got a transcript right here for you 🙂

Click here to download transcript.

Resources Mentioned

  1. The tax season is in full swing and I haven’t had the time to keep up with blogging and then I saw and read your post. Thank you for writing it and giving me an opportunity to re-focus. Continued success to you and yours and of course I’ll see you at the top!!!

  2. Hi Les, good points you’ve got there. Yes, creating many short videos will help a lot to increase the visibility of your blog. I definitely can use this idea for my own niche. I’ll have to set up a training series where people can follow onscreen development or instructions of a project. Let them feel as if they are involved themselves. And then after that put it on i-tunes. I also heart good things about setting up an ad campaign connected to your face book page. In the future I’ll also plan to implement this on my own face book page.
    I’m still in the stage of defining my target audience, but I’m almost ready to set up my eweber email opt-in box and start creating/collecting leads.
    Nice to hear that everything is well with your family and thanks for sharing these valuable tips. Be cool, Hans

    1. I think that would work very well in your niche – the short videos. When it comes to learning music, and even arranging, I think people get into that stuff. Sounds like you are making progress. Great to hear. Don’t try to focus on too many things at one time though. That can get overwhelming very fast.

    2. Sure thing, Les. It’s always easy to take too much food on your fork and get overwhelmed by the amounts you try to swallow (resulting in running up and down to the bathroom because it didn’t digest properly, haha). Take Care.

  3. Leslie, I am really glad I took the time to read your post…I like to skim through text first and then listen to podcast…which I will do next. I like theclarity and your sense of openness and sharing your rational and practical how-to-do xyz. Defining target audience is something I need to work on so it was good to read your story…not yet but somewhere along the line I’ll invest in Autoresponder Madness..thanks for that link. Facebook advertising isnt something I have done (have never really engaged with facebook so will be keen to see how you get on!

    My other question – not related as such to this blog, is how do you fit it all in! What’s your secret. I know you have a small child and you seem a hands-on dad, plus all the other life commitments we all face how do you fit in all the work you do on your blogs? And what is great you are stepping up. Truly inspirational. Thank you

    1. Haha, that’s the million dollar question that I’m still refining over time. Yes, I do get a lot done and yes, I’m all in with little Noah and a bunch of other stuff. How do I do it:
      1. I have great help. I have 2 part time assistants (20 hours/week each) who are helping me with a lot of the day to day tasks so that I don’t have to do it.
      2. I try to focus on ONLY the important things that ONLY I can do.
      3. I try to be fully present with my family when I’m with them.

      It’s a tricky balance, and I don’t do it perfectly, but I continue to strive for perfection 🙂

      Hope that helps. Here’s a good podcast episode to listen to on that topic –

  4. I am very glad to see what you made number one and to me it isn’t just five things on a list, it’s #1 for a reason, a very good reason as it will ultimately make the blog a success or a failure. while other things like the ads etc can “lead the horse to water” it’s the content that makes him “drink” and return to the watering hole often, and tell their friends about the watering hole. Yes, I’m still talking about the blog, lol.
    I am seriously interested in the facebook ads. I have tried these before and had ZERO success. To me it isn’t just about having an Ad that gets people to the site, the ad has to pay for itself or I would rather stick to the free methods that are available but apparently they sell a lot of ads and this is something I can learn from if I find someone able to make it work. I feel this way about every expense on my site, at the end of the day it is a business and if things cost more than they bring in, then the business can’t survive no matter how much passion there is in it.
    Of course thanks for the help in getting me started in iTunes, it has already been a wild ride and I think starting with the million visitors a month and the 100,000+ Twitter followers may have helped it more than the artwork or having a few episodes but I definitely see the logic there.
    A million visitors a month is doable, if I can do it anyone can and when it happens, well you have seen the doors that have opened in my life first hand and I have a few I can help you open quickly. As always, anything I can do to help as while Biology and Sports might not even be distant relatives, having a blog about a topic that hits the mainstream public is and it opens you up to an audience millions of times larger than talking about online marketing..

    1. Yep, I’m still a believer that content is KING. That’s THE most important thing.

      In terms of Facebook ads, I’m very interested in seeing how it works myself. I’m actually going to be using it moreso to build up a community on Facebook, and see how that goes. Free is GREAT and I will continue to do the free, while experimenting on the paid a little bit (not too much though).

      And in terms of iTunes, heck yeah the million monthly visits and 100K twitter followers helped more than anything else. But for those of us who don’t have that (yet, it’s coming though), I will have to use some of the concepts I mentioned. We’ll see how it turns out. I’m pretty sure my email list can get me up there pretty quick.

      Thanks for the encouragement about the million monthly visitors. I’m coming behind you 😉

  5. Hi Leslie
    Love your blog.
    Thanks so much for explaining the customer avatar – until I read your post I had really no idea what this was being such a newbie!
    I am definitely going to create my own – I’m sure it will help me find focus for my blog and finally start posting!! I have so many ideas and have actually written lots of stuff but can’t seem to take the plunge and put it online.
    What advice can you give for someone like me who is stuck? There seems to be so many different ways to go and things to do I just dont know what to do first! I’m sure there are lots of others out there like me.


    1. Hi Di,

      You’d be surprised at how many people find themselves in the same exact position. That’s normal.

      My advice would be simple – Get off your butt and start putting stuff out there 🙂

      If you DON’T do it, NOTHING will happen. But as you take action in the right direction, things start to become clear. You learn from your mistakes and improve over time. If you do nothing, you will get nothing.

      So stop wasting time. TAKE ACTION. Ok, that was my tough love 🙂

      I hope it motivates you to take action.

    2. Thanks Leslie – I so needed that! (I think I knew that already too!) Sometimes you need someone to tell you though!

  6. Greeting Leslie,

    I love this post because it keeps me accountable to my plan. As life gets me busy, I’m sometimes failing to follow my plan. To ignore a good plan, I know I am planning to fail as well.

    You set a high bar and a great standard. I hope to reach a measure of consistency and success in a plan similar to yours.

    My goal too is to get 1 million visitors a month to my new blog and podcast. But phase one, I need po get the new podcast live and blog more active.

    Look forward to hearing from you.

    1. Hey, we all need to be held accountable sometimes. Glad to be able to motivate you to take action.

      1 Million visitors will take A TON of work, but it’s DEFINITELY doable. Lets make it happen!

  7. Hey Leslie,

    Big thanks for the shout out, I really appreciate that. 🙂

    I’ve only done two podcast episodes so far because I’ve been focusing on other areas of the site, more specifically my new product and some equipment upgrades, but I definitely have plans for many more.

    Just the other day I had a couple of people on twitter of all places ask me if I’ll be doing some more podcast episodes. I’ll tell you what, that’s a pretty wonderful feeling to have people actually asking for more. So naturally I’m recording episode 3 this coming Sunday to release next week (Give the people what they want, right?). The other thing is once you’re paying for Libsyn you better darn well use it each month.

    Regarding paid traffic and facebook, I’m going to leave you a question on the hotline tonight. I have a dilemma that only Super Samuel can answer, and it may be confusing if I try to write it out here.

    Best wishes!


    1. Ha, Super Samuel? I might have to call him up to answer your question for you, lol.

      In terms of your podcast, awesome stuff. It definitely is a great feeling when people ask for more. Might as well give it to them. Keep it up!

    2. Hey Leslie,

      Did you ever reccomend a lapel mic? I thought you did at some point, but I didn’t see it in your resources page.


  8. Hey Leslie sorry to here about your family. I will keep you guyz in prayer. Great info in the podcast and gave me lots of ideas of things I need to do on my blog. I will check back in and let you know how they turn out. I am interested in seeing how the Facebook ads turn out of you. Blessings.

  9. One of the techniques I have found that works well is mixing online with offline. Once people see your face they often connect better with the content. This works well for city based blogs for services.

    1. That’s definitely one that works Jon. I’ve found that if you can mix online and offline it really helps to solidify relationships that can really help to grow what you’re doing. I’m looking forward to my first offline event for my biology blog. Should be interesting.

  10. Ok, Leslie. You have got this time. I will follow your strategy, starting with the avatar and following the five steps. I will let you know how it goes for me.

  11. Hello Leslie!

    My prayers are with your family. I hope everything turns out well.

    Thanks for this episode and for sharing your five strategies moving forward. So far my biggest challenge is to produce quality content regularly to keep the blog alive!

    Also, episode 106 made me really consider facebook ads…I just need to come up with a nice design to grab some attention, and I also need to work on thinking very specifically who my avatar is…something that I struggle with a bit.

    As for the other options, they are very manageable and just require time and commitment. No one said this was easy!

    Thanks for the show.


    1. Thanks for your prayers. I’m 100% confident that things will work out – All things work together for our good!

      Glad you enjoyed the episode!

  12. Why are you going with all this trouble. Just use Google Adwords and choose a good keyword like “Learn to Blog” or “Learn SEO”. You will obviously see a large increase in your traffic.

    1. Trouble? I don’t see it as trouble. I see it as building a business. Any business takes work, and if anyone tells you something different, you are listening to the wrong person.

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