How to Evaluate the Results of Your Social Media Campaigns

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If you followed the steps I outlined in this course you have your goals set up (or have ecommerce tracking enabled) in Google Analytics. You’re also sharing Campaign URLs instead of regular links. Google Analytics is getting all the data it needs, and you can now analyze your results.

In this lesson, I show you exactly how to do that. What do you do with campaigns that aren’t performing well? By the end of this lesson, you will know exactly what you need to do to improve your social media marketing.

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Course Structure

How to Identify Your Goals for Social Media Marketing

If you want to track the ROI of social media, you have to identify and break down your goals. This will inform how you set ...

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START LESSON

How to Setup Goals in Google Analytics

In this lesson, I will show you how to set up goals in Google Analytics. While Google Analytics is a powerful tool, it isn’t set ...

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How to Setup Ecommerce Tracking in Google Analytics

If you have an ecommerce store, you can track your ecommerce sales in Google Analytics. And you won’t just see the total sales numbers. You’ll ...

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UTM Tracking Tutorial: How to Create Campaign URLs

In this lesson, you’ll learn how to create campaign URLs (aka. UTM links). This will allow you to track ANY link that you share anywhere. ...

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