If you followed the steps I outlined in this course you have your goals set up (or have ecommerce tracking enabled) in Google Analytics. You’re also sharing Campaign URLs instead of regular links. Google Analytics is getting all the data it needs, and you can now analyze your results.
In this lesson, I show you exactly how to do that. What do you do with campaigns that aren’t performing well? By the end of this lesson, you will know exactly what you need to do to improve your social media marketing.