How to Setup Ecommerce Tracking in Google Analytics

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If you have an ecommerce store, you can track your ecommerce sales in Google Analytics. And you won’t just see the total sales numbers. You’ll be able to drill down into your customers behavior as it pertains to buying your stuff.

You’ll be able to determine things like:

  • Ecommerce Conversion Rate
  • Number of transactions
  • Average order value
  • Which campaigns resulted in sales
  • Much more…

If your ecommerce store is running on WordPress with WooCommerce, you will need to install a plugin to send your ecommerce data to Google Analytics. The one I recommend is called Enhanced Ecommerce Google Analytics plugin for WooCommerce.
It’s a relatively straightforward plugin to set up, and I walk you through the exact steps in the video lesson.
If you’re using another ecommerce platform, see one of the following links to set it up:

If you’re using a specific platform that’s not listed here and need some instructions on how to set it up for Ecommerce tracking, let me know in the comments below and I’ll try to find those instructions for you and update this post.

Course Structure

If you want to track the ROI of social media, you have to identify and break down your goals. This will inform how you set ...

In this lesson, I will show you how to set up goals in Google Analytics. While Google Analytics is a powerful tool, it isn’t set ...

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If you followed the steps I outlined in this course you have your goals set up (or have ecommerce tracking enabled) in Google Analytics. You’re ...

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